{"id":45,"date":"2025-09-13T01:30:36","date_gmt":"2025-09-13T01:30:36","guid":{"rendered":"https:\/\/www.herringbonedigital.com\/blog\/?p=45"},"modified":"2025-09-13T01:30:37","modified_gmt":"2025-09-13T01:30:37","slug":"post-2-of-24-the-lifecycle-of-a-deal","status":"publish","type":"post","link":"https:\/\/www.herringbonedigital.com\/blog\/2025\/09\/13\/post-2-of-24-the-lifecycle-of-a-deal\/","title":{"rendered":"Post #2 of 24 \u2013 The Lifecycle of a Deal"},"content":{"rendered":"\n<p>Selling your agency isn\u2019t one conversation \u2014 it\u2019s a journey.<\/p>\n\n\n\n<p>A typical deal flows like this:<\/p>\n\n\n\n<p><strong>#\ufe0f\u20e3<\/strong> Initial Outreach \u2013 a buyer expresses interest (or you decide to explore options).<\/p>\n\n\n\n<p><strong>#\ufe0f\u20e3<\/strong> Intro Conversations \u2013 light discussions about fit, strategy, and goals.<\/p>\n\n\n\n<p><strong>#\ufe0f\u20e3<\/strong> Letter of Intent (LOI) \u2013 a non-binding document that outlines headline terms.<\/p>\n\n\n\n<p><strong>#\ufe0f\u20e3<\/strong> Due Diligence \u2013 the buyer digs deep into your financials, operations, customers, and team.<\/p>\n\n\n\n<p><strong>#\ufe0f\u20e3<\/strong> Final Agreement &amp; Closing \u2013 lawyers paper the deal, both parties sign, and money changes hands.<\/p>\n\n\n\n<p>Each stage has its own rhythm and pressure points. Intro calls feel exciting. The LOI feels like a milestone, but it\u2019s just the start. Diligence can feel invasive, like an audit crossed with a marathon. And closing can drag on with negotiations over details you never thought mattered (like working capital adjustments).<\/p>\n\n\n\n<p>Owners who know the roadmap go in prepared. They\u2019re less likely to be blindsided, and more likely to keep control of the process.<\/p>\n\n\n\n<p>\ud83d\udc49 If a buyer approached you tomorrow, would you know what happens after that first call?<\/p>\n\n\n\n<p><em>\ud83d\udce7 If you\u2019re an agency owner, have you ever considered selling or joining something bigger? Contact me if you\u2019d like to learn more about what an acquisition could mean for you, your employees and your clients.\u00a0\ud83d\udce7<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling your agency isn\u2019t one conversation \u2014 it\u2019s a journey. A typical deal flows like this: #\ufe0f\u20e3 Initial Outreach \u2013 a buyer expresses interest (or you decide to explore options). #\ufe0f\u20e3 Intro Conversations \u2013 light discussions about fit, strategy, and goals. #\ufe0f\u20e3 Letter of Intent (LOI) \u2013 a non-binding document that outlines headline terms. #\ufe0f\u20e3 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Post #2 of 24 \u2013 The Lifecycle of a Deal - Herringbone Digital Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.herringbonedigital.com\/blog\/2025\/09\/13\/post-2-of-24-the-lifecycle-of-a-deal\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Post #2 of 24 \u2013 The Lifecycle of a Deal - Herringbone Digital Blog\" \/>\n<meta name=\"twitter:description\" content=\"Selling your agency isn\u2019t one conversation \u2014 it\u2019s a journey. 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