Herringbone Digital Blog

The “Triangle of Value” — The 3 Metrics Buyers Care About Most When I talk to agency owners about M&A, I share a simple framework I call The Triangle of Value. It’s built on 3 metrics every serious buyer obsesses over:1️⃣ Retention – High retention = recurring, predictable cashflow.2️⃣ Growth – More growth = more […]

One of the most exciting paths for agency owners after an exit? 👉 Staying on to help scale what you’ve built. More and more buyers today don’t want to just buy your business and show you the door. They want to partner with you—to add fuel to what you’ve started. Here’s what that can look […]

If you are thinking about selling your agency, you need to understand the role played by a Quality of Earnings report. First, what is it? Typically a QoE is a report that is commissioned by the buyer. The report is prepared by an outside accounting firm, oftentimes ones that specialize in preparing these reports. The […]

This is the final post in my series on the options available to agency owners. Today’s topic: Selling your agency. Most agency owners I speak with love what they do. So when the topic of selling comes up, the first thing they focus on is what they might lose:– Flexibility and autonomy– Steady income– Working […]

Thinking About Buying Another Agency to Grow Yours? Here’s What to Know. This is the 4th post in my series on growth options for digital marketing agency owners. This post talks about acquisitions — specifically, the pros and cons of buying another agency as a path to growth. Buying another agency can be a powerful […]

This is the third post in my series on the four strategic paths available to agency owners. In my previous post, I shared thoughts on the pros and cons of staying the course. Today, let’s dive into growing organically—a path that many agency owners instinctively choose. Nearly every agency I speak with is brimming with […]

In the previous blog post, I shared the four strategic paths available to agency owners: In this post, I wanted to explore the first option: staying the course. For some agency owners, the status quo is a comfortable — and even attractive — place to be. The team is humming, clients are happy, the income […]

Agency owners are faced with some difficult choices for their future. This blog post outlines the different options available